About the Zeigler Auto Group | Zeigler Ford ESP

Zeigler Auto Group Continues to Expand

The Zeigler Auto Group was founded by Harold Zeigler in 1975 with the purchase of a single dealership in Lowell, Michigan. Harold, who celebrated his 45th Anniversary in business at Lowell on September 21, 2020, expanded the business by purchasing the Kalamazoo Lincoln-Mercury dealership in 1979. The Zeigler Auto Group, now led by President Aaron Zeigler, has continued growing through the years with auto dealerships in four states by serving customers with teamwork, tradition and family values.

Zeigler Auto Group features 84 new automotive franchises, including Alfa Romeo, BMW, Buick, Cadillac, Chevrolet, Chrysler, Dodge, Fiat, Ford, GMC, Honda, Hyundai, Infiniti, Jaguar, Jeep, Kia, Land Rover, Lincoln, Maserati, Mercedes Benz, Mitsubishi, Nissan, Sprinter, Subaru, Toyota and Ram trucks. The Zeigler Auto Group also owns and operates four JD Byrider franchises, offering 15 brands powersport brands, service and financing programs.

The Zeigler Auto Group now owns and operates 41 retail automotive dealerships located throughout Southwest Michigan, Northwest Indiana, Northeast Illinois and Southeast Wisconsin. Ziegler Auto Group, headquartered in Kalamazoo, Michigan, is among the top 100 dealer auto groups in the entire United States, selling more than 40,000 new and used vehicles annually. Zeigler Auto Group also provides the extra customer service of offering Ford|Lincoln Protect Extended Service Plans at discount prices nationwide online.

The Kalamazoo-based dealer group also owns and operates Zeigler Pre-Owned of Chicago, three finance companies, several insurance firms and a leasing firm. Besides its extensive automotive portfolio, the organization owns and operates Zeigler Motorsports, an 85,000-square-foot motorsports dealership and action park, offering 19 different power sports brands, plus its own onsite restaurant -- Trak Houz Bar & Grill. Zeigler Motorsports also houses the Elevate Leadership & Team Building Academy, an executive training company.

The Zeigler Auto Group employs more than 2,500 people, ranking among the top 1% of automotive dealers in the nation with estimated annual sales of $2.2 billion for 2022. The family-owned and operated company is well known for its commitment to both customer service and employee satisfaction. The Zeigler Auto Group is regularly recognized as one of the Best and Brightest Companies to Work for in the Nation, also earning similar honors in Wisconsin, Chicago, and Michigan.

Besides these prestigious accolades, Zeigler is one of Glassdoor's 100 Best Places to Work in the U.S. for 2023, and is recognized in Glassdoor's top 10 U.S. companies for work-life balance. The Zeigler Auto Group is a Presenting Sponsor for the Drive for Life Foundation, sponsor of the Zeigler Kalamazoo Marathon and primary sponsor of the Spire Motorsports’ No. 77, driven by NASCAR driver Carson Hocevar for the 2024 season.

Zeigler team members truly serve customers with PRIDE VALUES -- Passion, Reputation, Integrity, Drive and Execution.

We proudly offer Genuine Ford|Lincoln Protect ESP warranties at incredible prices online.